The Lenor flower-scented laundry softener discovered a brand new media space in the flower buckets in Romania. They replaced the flower buckets of Romanian florists with Lenor bottle shaped buckets.
This effort, carried out by Grey, Buchares, emphasizes the flower fragrances of the product in a powerful way. it was a fresh way of highlighting the product.
CREDITS:
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriters: Alex Strimbeanu, Oana Gheorghe
Via: I believe in adevertising
