I am sure all of you have come across advertisements, in print or broadcast, that threw you into peals of laughter or prompted you to stop and think for a while. Or maybe just forced you to say ‘Wow!’ In whatever way, they left a mark. And sometimes, long after you have forgotten what the product concerned was, you remember the ad.
Hers is a wonderful piece of creativity from the dog food brand, Iams, that one can’t avoid. To promote the brand, they made a rear windshield decal and added a ‘tail’ to make the wiper look like the dog is wagging its tail! The dog is on the inner wall of the shield, while the tail is outside, wagging away the rain droplets.
People can’t miss it. And the next time they go out to buy dog food, they are bound to remember the dog wagging its wiper-tail.
The whole setup is accompanied by the Iams logo, saying Good For Life.
We are saying ‘Good’ too!
Source : Neatorama
