This print advertisement was launched by Hot Wheels to promote its brand in an unusual manner. The campaign is purely inactive and attempts to draw a conducive and engaging environment for hot wheels using domestic articles. The advertisements are showing a homely environment where articles have been used to portray some trick playing of the cars.
The advertisements are quite simple and smartly driving home the point of the campaign. The serene and a homely background portray a natural home of hot wheels while the strategic arrangements of the articles are the usual phenomena at home where hot wheels mark their presence. Interestingly no copy has been used in the campaign. The campaign is credited to Ogilvy.
Via Twenty Four
