You can take a photograph of your you-know-what even while a lion is prowling from the back. You can expose your twin assets. But, you should not perform these âstupidâ things outdoor, or you should not expose your boobs to a security camera, that is what ASA ruling indicates to Dieselâs stupid campaign.
Well, adpunch readers might have been very familiar with that campaign. (others see this and that, and donât be stupid).
Some of the be stupid ads provoked the Brits and complaints regarding them had been presented before ASA. Considering the four ads, ASA banned two ads.
One poster featured an image of a woman standing outdoors in a bikini. The woman was shown holding open her bikini bottoms with one hand and taking a photograph of her genitals with the other. A lion was shown prowling behind her and text stated SMART MAY HAVE THE BRAINS, BUT STUPID HAS THE BALLS. BE STUPID. DIESEL
Another poster featured an image of a woman on a stepladder who was lifting her top and exposing her breasts to a security camera.
Both of the ads (one is pictured above) were axed due to their outdoor placement, but the others were allowed due to their spots in magazines and they were relatively safe from the eyes of children.
Via: Agency spy
Other âbe stupidâ campaign pictures are given below. Be stupid
