Heinz has launched this print advertisement campaign in Oman to promote its thick ketchup. The advertisement is clearly bringing the thickness aspect of the ketchup under the spotlight. It aims to convey that the thickness level of the ketchup is so high that it is able to hold many things straight. The advertisement is showing ketchup poured in a white dish and in addition it is holding a fork very straight thereby highlighting the thickness aspect of the product.
However, the presentation once again seems to be limping in order to impressive and its difficult to ascertain if could attract considerable attention of the public. Despite of the fact product benefit has been well conveyed but it seems a bit forced and imposing and might run into negative side for many. The punch line of the ad reads, ‘Thick Tomato Ketchup’. The advertisement was created by Fortune Promoseven, Oman.
Via: Ad Blog Arabia
