Heineken has rolled its new advertisement based on the forthcoming Bind film, Casino Royale, as a part of its global ad campaign. The advertisement is featuring the famous star Eva green playing the character of Vesper Lynd in the film. The campaign will be running this advertisement till February 2007 and it will mark its appearance on TV, online and in movies.
However, Heineken has already secured product placement in the movie as that of Sony but extended its campaign through using the theme of the Bond movie short commercial. The advertisement has been named ‘Waiter’ and it has been created by Strawberry Frog.
Moreover, what more unique in this ad is Heineken is the first product, which has used the real Bond film set to shoot its ad. Further, all the characters featuring in the ad are linked with ‘Casino Royale’.
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