This is an ordinary print advertisement campaign was launched by Gulf News to strengthen its brand image and expand their reach. The campaign apparently boasts that people first turn to Gulf News in the morning before starting their daily chores. The aim was probably that the newspaper is so addictive and engrossing that people first to choose to go through it before they start anything else.
The advertisements are showing photographs related to morning chores using calligraphy to be read as ‘second thing in the morning’. Moreover, the presentation of the campaign is extremely dull and for many people it would be hard to read the inscription. In addition to it, the product benefit also swirling in mystery as it struggles to come out in the campaign. The campaign was created by TeamY&R, Dubai.
Via Ad Blog Arabia
