This is remarkably a very hard-hitting print advertisement campaign launched by Greenpeace to raise awareness about environment degradation and urge to act in time to save the earth. The campaign focuses on some future scenarios based on the assumption of today’s pace of environmental degradation. The campaign has presented a very touchy picture of the rapidly disappearing whales. Apart from it, the campaign has also touched the looming problem of global warming and fantastically portrays a future when people would discuss about autumn season which would soon disappeared from earth.
On of the advertisements of the campaign which is about whales, seems to be most sensitive and thought provoking. The future talks would dwell in ambiguity about these giant animal and only interpretations will remain to remember this animal. The copy written for the campaign is no doubt a masterpiece which is capable of compelling people to think in this regard. The campaign was created by Saatchi & Saatchi, Singapore.
Via Ads of the World
