BMW gets the ‘hourglass’ launch

Dr Prem Digital Healthcare Marketing

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BMW defines grand style and thats how BMW 7 series was launched at the Red Square in Moscow! It was unveiled in the world’s largest hourglass filled with silvery balls. The silver balls slipped through the hourglass and revealed the hidden BMW in a style never seen before. Yes, that must be the punchline: BMW brand doesn’t slip away Time. Also, saying that in Moscow adds another meaning. Wonder how did they create the giant hourglass with a BMW in it? And what happened to it later?

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source: adoholik

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