Though Google has performed remarkably well financially in the third quarter in the sphere of search advertising but it remained shut to divulge much information on its $116 billion offline diversification strategy. The signal is straight, that Google’s offline advertisement offensive is not clicking well at the moment.
Google in its strategy is planning to cover other form of advertisement than online such as print, radio and television advertising; however, the company is yet to imprint a mark in these spheres of advertising despite its intense efforts. Google preferred to be tight-lipped on the issue of its much-hyped dMarc’s performance into the $20 billion radio advertising market.
Therefore, at least for the moment it is safe to conclude that Google’s non-Internet advertising initiatives has failed to make a mark. However, the company has made no secret in the past that it wants to rule every form of advertising under this Sun.
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