This print advertisement campaign, was launched to attract entries for Golden Print Awards. The award is being sponsored by the Association of Accredited Advertising Agencies of China. The advertisement is all sense very humorous portraying anyone can survive politics and intrigue easily in an advertising agency if the person is endowed with exceptional creativity.
The advertisements are evidently showing the back stage politics and activities of an office while depicting a talented person surviving every attack. The copy of the ad can be roughly summarized as, ‘Good ideas can resist the toughest CD, escape the massacre of the AE, evade your brainwashed boss and survive the trampling of the client if you believe in your unbeatable creativity’.
The campaign was created by JWT/Beijing for the award.
Via Coloribus
