Ghost tours, bonfires, visiting haunted attractions, telling scary stories, and watching horror films…The Halloween day is near. Movie channels have already begun to unleash a series of scary movies, though most of them will make us laugh instead of shudder. Now, Guinness beer has also joined the bandwagon with this new print advertisement.
The ad, created by Tempo Advertising, invites people to celebrate Halloween with Guinness. The ad tries to create an atmosphere of black emotion which provides us with an uneasy feeling. Indeed, a laudable approach from the art department.
CREDITS
Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Via: Adgoodness
