Ad click fraud rate has been up by 13.7 percent in the past three months, says Click forensics, a consulting service that mainly concentrates on compiling the index. On another account, market research firm Outsell Inc. has stated in its survey that the click fraud has cost advertisers $800 million in the last year. It is now becoming increasingly rampant with the on-line advertising that seems to be simply unstoppable.
Google, Yahoo and other partner sites however, are trying their level best to fight this menace but seem to be quite ineffective on this front. Google and Yahoo though claim to have identifying and remove those clicks from the advertiser’s bill. However, both the companies are tight lipped about how they monitor the fraudulent clicks. On the other hand, advertisers are asking for greater transparency in their functioning.
Interestingly, Google has suggested that the fraudulent clicks will remain and the advertisers should consider it as cost of doing business with Google.
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