Foster’s new Beer & Violence ad is not that cool

Dr Prem Digital Healthcare Marketing

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A latest ad for Foster’s beer came under intense criticism in U.K. following allegation that the ad is portraying domestic violence. The advertisement is part of the Foster’s Super Chilled beer ad campaign in U.K. The ad has shown a man pushing his girlfriends face in order to shade his beer glass to keep it cool.

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It is reported that the UK Advertising Standards Authority has so far received 20 complaints about the ad in question alleging that depicts domestic violence.

The controversial ad ends with a message, ‘Well you wouldn’t want a warm beer, would you?’.

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