Ford is all set to celebrate the 30th consecutive year as the full size pick up truck leader, as it plans to launch a series of ads and marketing initiatives to concretize the occasion. The new advertising onslaught of the 2007 Ford-150 and Super Duty Pick up trucks will be well embedded with football, racing and country music.
Ford is eyeing on taking its marketing advantage with Toby Keith concert tour, NFL season and NASCAR ‘Chase for the cup’ for celebrating its 30th anniversary of truck leadership. Moreover, it is planning to expand its four-year-old partnership with the country music star Toby Keith who is scheduled to start his shortly ‘Hookin’ Up and Hangin’ Out’ concert tour.
The new TV ads are aimed at displaying design, durability and loyalty to its consumers that include Asian-American, African-American and Hispanic consumers.
