In the middle of the night, a woman is walking through a lonely street. There is no music. No sounds, except those of her footsteps. Now, we know what is going to happen. Somewhere from the dark corner, someone will come out with a knife or a gun, and..
But, nothing happens..
This recruitment ad for the Milwaukee police by Cramer-Krasselt shows creativity in its subtle form. The whole nature of this video with its alarming sound (read sound of the footsteps) is powerful enough to build tension in viewerâs mind. Just when we are preparing our mind to witness something terrible. the tagline says- In some jobs, success is measured by what doesn’t happen and urges to be a force
A beautiful way of conveying the message. Hats off.
