Local transport is an integral part of India, particularly of Mumbai where it has often been referred as the âlifeline of Mumbaiâ. When Tata Indicom launched a new tariff plan in mumbai, where all calls from Mumbai to anywhere in Maharashtra and Goa could be made at a local rate of 50 paisa (less than 2 American Cents), they decided to bank on this very lifeline of Mumbai.
Ads were placed on yellow-black Taxis, BEST Buses, Auto Rickshaws and Local Trains, to announce this new tariff plan. The ads show how one can now âreachâ different places in the state at 50p.
Credits;
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Directors: Haresh Moorjani, Samir Chonkar
Art Director/ Typographer: Balakrishna Gajelli
Copywriter: Siddhi Desai, Balakrishna Gajelli
Photographer: Amogh Thakur
DRAFTFCB+ULKA, Mumbai
Via: Ads of the world
