These advertisements are promoting cheese from the famous French brand name Entremont. The ad showing a boy experimenting how far can he go from his dining table keeping Entremont cheese in his mouth. Moreover, the idea of the ad is not that appealing as it struggles to highlight the message.
The ad campaign has been credited to Extreme/Springer & Jacoby France.
Interestingly, Ogilvy and Mather, Korea has also come up with the same concept to advertise cheesy Pizza for Pizza Hut. Following is the ad for Pizza Hut:
