The CBS network has decided to place laser imprints of its trademark eye emblem and its few programs logos on around 35 million eggs. The CBS is trying to get closer with its viewers through this ad campaign called ‘egg-vertising’.
Besides its trademark logo, there will be some dramatic phrases such as ‘The Amazing Race: Scramble to Win on CBS’, ‘Shark: Hard Boiled Drama’ with some other phrases is almost set to enter the kitchens of America.
Moreover, CBS is the first and only company, which is advertising through eggs by using writing-on-eggs laser technology. The technology was developed by a company called EggFusion.
