People with a big tummy are usually an unhappy lot. They intensely want to reduce the excess flab and look slim. This initiative from Philippines, by the National Nutrition Council (NNC) tries to intensify this desire and warns about the danger of junk food snacking.
With the creative support of Dentsu Manila, they have come up with an outdoor advertising idea to constantly remind people about the need to stay fit and abandon unhealthy eating habits. So, an interactive poster that doubles as a trash bin has been created and the more people threw their trash into the bag, the bigger the âbelliesâ of the poster got.
Agency: Dentsu Manila, Philippines
Via: Direct daily
