This is desirable. I mean, this camera, if I can take my photo without the help of others, is desirable. So I can be a Ulysses, a lonely Ulysses without his troops, and explore the faraway lands and proudly take my self portrait in different positions and upload it on social networking sites, and marvel reading the comments.
This print campaign, developed by Cheil, Thailand says- Easy self-portrait with Samsung Dual LCD PL100.
The campaign shows people who take their own photos. The ads indicate this thing by showing ‘mini-versions’ of themselves in their hand which holds the camera.
The concept is simple. The ads seem to have some slight execution flaws. As one of the AOW commenter indicates– why would you took a photograph at rome but not capture the background?
CREDITS
Advertising Agency: Cheil, Thailand
Creative Director: Aussanee Augsornnugul
Art Director: Phasu Chitrakorn
Copywriter: Vilasini Suwanmanee
Photographer: Saranuwat Thamniroth
via: Ads of the world
