Well, this is a clever concept for a condom spot. This commercial, created by McCann Paris, adopts a fresh way to market the product.
They are not using any angry cupids to endorse the product. Most importantly there is no hint of savings for a lifetime here. It simply floats and conveys the idea.
The spot shows a used Durex package which floats past several people, making them ready for some hot action. It ignites their passion. The tagline says- Condoms that generate desire (English translation)
Credits:
Advertising Agency : McCann Paris, Clichy, France
Creative Director: Mike ZONNENBERG
Creatives : Philippe PINEL & Frédérick LUNG
Managing Director : Jean-Philippe MARTZEL
Senior Program Manager : Gorana GARAVESKI
Program Manager : Thomas FERRARE
TV Prod : Lionel COURTIAUD
Production : Satellite My Love
Director : Cesar PESQUERA
Marketing manager: Emma Berger
Group chief: Emmanuel Bidault.
Via: adrants
