This print advertisement campaign was undertaken to promote Double A quality paper focusing on the quality of the paper what seems to be precisely for printers. The advertisement campaign aims at comparing the quality of the paper with great ideas. The campaign has shown paper coming out from printer smoothly while depicting that as a great idea is simply unstoppable so this paper.
Each advertisement is divided in two parts, the smooth upper portion depicting the company and an inferior quality of paper at the lower half probably depicting papers of other companies.
The copy of the ad reads, ‘Great Thoughts should never get stuck. Double A, No Jam. No Stress’. The campaign is credited to JWT, Dubai.
Via Ad Blog Arabia
