This is an effective print campaign on the dangers of alcohol consumption, with a required amount of shock value.
This print campaign for The Royal Life Saving Society Australia in Perth, developed at 303 Group, features a man drowning in a glass of beer, and a woman slumped on the rocks in her glass of vodka and cranberry. The campaign aims to make awareness among adults about the dangers of mixing alcohol consumption with aquatic activities.
The copy reads- Almost half of all adult drowning deaths involve alcohol. Donât drink and drown.
Credits
Agency: 303 Group, Perth
Creative director; Lindsay Medalia
Art directors; Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Producer: Trengove
Photography and retouching: Electric Art.
Via: Inspiration room
