This billboard advertisement is of course touching and penetrating that compels to think the intensity of the monstrous problem and miserable plights of homeless people. The advertisement was launched by a non-profit organization, Delhi Homeless, which support and help homeless people. The aim of the advertisement to simply provoke human sentiments and thought by touching their emotional chord.
The advertisement is undoubtedly very effective as it is capable of delivering its message with effortless ease. The advertisement has smartly not used any visuals and it strength lies with the copy of it. The copy of the ad reads, ‘For some this is indoor advertising’ that powerfully presents the entire story. The advertisement asks people to support the organization for a noble cause. The ad was created by Grey Worldwide (India) Pvt. Ltd.
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