This is a clever advertising effort from Lowe Bull, Cape Town on the day of World Press Freedom Day, 3 May.
The ad features âpage can not be foundâ page that we sometimes see when we search for a result on internet.
The copy reads- Once itâs appeared in print, itâs harder to make it go away. World Press Freedom Day, 3 May. Know all about it.
However, this approach is short-sighted when we consider its other aspects. Press freedom is basically about the freedom of expression. So, it also encompasses print, TV and New Media.
CREDITS
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
