This is what those creative folks at DDB Canada have done when they were asked to contribute a submission to the annual calendar for the National Advertising Benevolent Society (NABS). This yearâs theme for the calendar was Swimsuit Edition.
The agency decided to fondle bare creativity and ‘boobvertise’ itself. The calendar carries an image of a young woman with one average sized breast while the other is in a larger size. Here, the agency is making a parody of its own name, while trying to âportrayâ its name through double sized D-breasts.
While fondling these lopsided boobs, the agency folks should have thought that NABS is a charitable organization that provides assistance to professionals in the communications industry, who may need help due to illness, injury, unemployment or financial difficulties. Indeed, April is the cruelest month.
Credits:
Agency: DDB Vancouver
Executive Creative Director: Alan Russell
Creative Director: Dean Lee/Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Via: Adofdamonth
