This print advertisement has nothing to do with the game cricket rather this is meant for promoting lighters. The advertisement is focusing on the long lasting capability of the lighter. The advertisement is showing a bearded man in distant place holding the lighter to depict that in a place where nothing is available this lighter goes on to help. By showing a man in a distant place the advertisement focuses on where nothing is supportive, the lighter will continue to play its role.
In addition to it, showing a bearded man probably using the lighter since 1969 was aimed at despite having no contact with the outside world for years his lighter is still efficient. The idea of the advertisement was to highlight the specialty of it while comparing it with the reference of time. The copy of the ad reads, ‘Cricket lighters: Very long lasting’. The advertisement was created by KING, Stockholm.
Via Twenty Four
