This is an interesting advertising campaign to promote Crest toothpaste. The campaign has focused on how using this toothpaste can help keeping teeth strong. The campaign has shown people with their hands full of articles and they are holding other belonging by their teeth. The campaign aimed at showing that the toothpaste can make teeth strong to the extent that one can use them in some other ways too.
The campaign evidently represents a fine example of a logical exaggeration of the core idea. The presentation of the campaign is equally good with perfect execution that has helped the campaign to convey the message in an effective manner. The tag line reads, ‘Crest. For stronger teeth’. The campaign is credited to University of Colorado at Boulder.
Via Ads of the World
