A couple in New Zealand face one of the highest fine ever imposed in the country for violating the Fair Trading Act. They have been convicted for the misleading advertisement they had published for the weight loss product Body Enhancer.
The couple may face a severe fine that could cost them almost $1 million. The Body Enhancer reportedly claimed a sure shot solution to weight loss and of course it was intentionally targeted vulnerable people who want this product to click.
Commerce Commission, after six years of investigation, reached their final judgment that the ad that promised to ‘melt fat away, help you lose weight, replace collagen, detox your liver’, is entirely misleading.
