Coca-Cola has launched this print advertisement in Brazil top commemorate its unending association with music. The campaign of cola this time resorted to the power of illustration to make the campaign effective and catchy. The advertisements no doubt showing a close association between Coca-Coal and music, however, its presentation is not strong enough to be effective.
The advertisement is showing a bottle of Coca-Cola and what appears that the illustration is coming out from the bottle. The campaign clearly aims at youth section of population however, it is not sure that they would have been moved by seeing these ads. The campaign was created by JWT, Brazil.
Via Ads of the World
