This is an interesting print advertisement campaign to promote Clorets mouth freshener. The campaign focuses on to outline the power of the product to eliminate even those bad breadths that are tough to be removed. The campaign is showing tongues in form of a fish and socks in order to show the extent of bad smell. While use of a fish seems to be perfectly appropriate in the campaign, use of a socks is somewhat dispelling.
Overall the idea of the campaign seems to be considerably good with an appropriate presentation. However, retouching work has undoubtedly contributed to the campaign to be effective. The copy of the ad reads, ‘eliminate bad breadth’. The campaign was created by McCann, Puerto Rico.
Via Ad Blog Arabia
