
Here is a feast for your creatively hungry mind. This print ad for Pilot, developed by Grey, Barcelona, delivers the message in a strikingly handsome way.
To indicate the water resistance capacity of the product, the ad features a plate washed thoroughly by the boy. The plate treads a message written by his mommy which reads- Well done; now you can watch TV
CREDITS
Advertising Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: David Barra


