Well, this print campaign for Canon Pixma, appears to be lacking a serious concept. However, the photography and the way it has been presented may make this campaign noticeable.
The campaign, developed by Twofish Amsterdam, features girls announcing proudly in odd postures â my pixma, my way.
The campaign is probably trying to project the ease and quality of Canon Pixma with these ads.
CREDITS
Advertising Agency: Twofish Amsterdam, The Netherlands
Photographer: Carli Hermes
