We know that truth is more powerful than Photoshop. Life, death, poverty, love… these eternal truths cannot be beautified or made unnatural by any software. When you call a spade a spade, that is the best way of communication. When we use retouching to the truth, art and advertising become devoid of their basic quality of communication.
This print campaign for Médecins Sans Frontières, which provides emergency medical and humanitarian assistance to people caught up in disasters, wars and devastating epidemics, draws our attention with the power of truth.
CREDITS
Advertising Agency: Lavender, Sydney, Australia
Art Directors: Rua Perston, Mike Guegan
Copywriters: Mike Guegan, Rua Perston
Photographers: Dominic Nahr, Oeil Public
See also: Medecins San Frontieres: breaking creative barriers
Via: Ads of the world
