Camelot has recently launched a TV ad campaign, based on the upcoming James Bond film ‘Casino Royale’, in order to provide support to its National Lottery scratchcard game. In the game Bond’s fans will be treated to a selection of 12 different scenes from the film Casino Royale, which is slated to be released on 16 this month. The game offers £70,007 to the winner of the game.
The background voice in the television advertisement says ‘win up to £70,000 with the Bond, James Bond, scratchcard’ showing a hand in the frame holding three new cards.
The advertisement ad campaign also includes tie up with selected Odeon cinemas, which will offer every adults a free £2 ‘Casino Royale’ scratch card with every cinema ticket in the first week.
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