This ad campaign by Camel is somewhat forcing people to realize the worldwide presence of the brand. The cigarette pack is represented by the Camel, the flagship of the brand. The ad has been created by Saatchi & Saatchi, Milan, cleverly depicted the presence and acceptance level of Camel in every environment and landscape.
However, the photo with the firework displayed on the skyline of the city is a real delight to watch.
