This is an interesting print advertisement campaign to promote to Bye helmets. The ad campaign aims at showing how the helmet has the human touch to take care of head of a person if he or she meets any accident. The campaign is showing heads of the models are being enveloped with many hands in order to depict the sincerity with which it protects people. The approach of the campaign is purely indicative; however the campaign is successful to convey its message across.
The idea of the campaign is undoubtedly genuine and refreshing that has certainly helped to campaign to be an effective one. The copy of the ad is probably hinting at to switchover to this brand if anybody uses another helmet. The copy reads as, ‘Bye: Change your head’. The campaign is created by 1861 United, Milan.
Via I Believe in Adv
