Sustain, the Children’s Food Campaign, has recently filed a complaint with the Advertising Standards Authority against Burger King’s latest TV advertisement for its XL Double Whopper. Sustain has alleged that the strap line used in the ad that says ‘are you man enough’, questions the manliness of those who usually do not take food with excessive fat or saturated fat, put forward that excessive consumption is manly.
The campaign has been created by the U.S. based agency Crispin Porter and Bogusky and the campaign will be running throughout November. Sustain has further alleged that showing this kind of advertisement the food industry cannot be trusted for the fact that it can regulate itself.
Moreover, Sustains seems to be perfectly correct when it argues that the ad is conveying the teenagers to be manly and eat unhealthy burgers.
Read
