This is an interesting print advertisement campaign to emphasize the callous attitude of bureaucracy towards preservation of the environment. The campaign has been drawn in black and white color, white depicting the vitality of nature while the black colors represents negative attitude of the government and endangered species. However, the most striking part of the campaign is its copy used in the advertisement.
While depicting sorry state of wildlife campaign accuses and focuses on how the insensitive attitude of the bureaucracy is affecting environment. The copy is written in purely bureaucratic language. Many laws pertaining to protect rain forests and other environment protection measures are pending to be enforced while other laws related to pension and perks come into effect in no time.
The advertisement campaign was released on the behalf of www.sosma.org.br. The campaign was created by F/Nazca S&S, Brazil.
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