This is an interesting print advertisement campaign for the promotion of Brioschi Digestive. The campaign focuses on the indigestion problems faced by eating excessive food of different varieties or the foods that are difficult to digest. The advertisements are showing different class of food from different nations, which are creating problem for stomach in their own way. There is an interesting portrayal of the indigestion problem that has been shown following light approach.
The presentation of the advertisements is quite simple and straight as they stick to the basic idea of the campaign. Moreover, the art direction of the campaign is simply brilliant in the campaign. The campaign has focused more on the problem than cure to establish that what it can cure. The punch line of the campaign is, ‘digestion made easy’. The campaign was developed by Leagas Delaney, Milan, Italy.
Via: I Believe in Adv
