This is remarkably a very smart poster advertisement campaign for Blossom Book House in Bangalore, India that deals with used books. The campaign has evidently focuses on the main strength of the book store that is huge collection of used books. The advertisement are apparently revolves around humorous copy that has been designed to appear as a statement made by the used book itself.
The campaign taking a lighter approach towards presentation while gripping the core message very firmly, it outlines the experiences of used books in their own words that has double meaning as well for humorous touch. The presentation of the ad is extremely simple with smart copy. The punch line of the campaign reads, ‘Blossom, house of used books’.
Via Twenty Four
