Clear Channel, a famous radio company, has a unique way to attract advertisers. It has started dropping a second’s worth famous ad jingle between songs, a weather brief or during the introduction to a newscast. Clear Channel calls these ads ‘Blinks’.
Jim Cook, head of the project rightly says,
these could be more enjoyable, more entertaining and less intrusive than a [conventional] ad because they barely interrupt the programming.
Clear Channel has already sold this ad to a few companies that have a span of five seconds. These adlets may be effective in the over communicated world.
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