This is of course a humorous advertisement campaign launched by BIC marker. The campaign is obviously focusing on the strength of the marker. The campaign aims at showing this marker is so strong that despite loosing physical form in one life the mark by Bic will follow into next life. The advertisement probably aims at showing the frog and the snake featured in the campaign still carries the mark of their past life.
The campaign was undoubtedly created on a very refreshing and creative idea. Moreover the treatment of the idea here is equally great. The basic approach of the ad is based on two aspects first is its humor and the second a nice exaggeration of the basic idea.
The text of the ad reads, ‘Permanent. Even in your next life’. The campaign was created by TBWAFrederick, Chile.
Via Ads of the World
