Babes, insensible men and their coordinated comical representation of sex are usually essential ingredients for a beer ad. We can understand that the easy way to attract the gazes when you have nothing more to say about the product ( as the rival products too tell the same things) is put some sweet nothings in a sexy babes lips as well as her hips.
Apparently, MiXery BLEND does not have to face this primary problem, as it is said to be different in its ingredients. MiXery is a line of fruit-flavored German beers with cola, lemon, cherry etc. so, they are claiming that this beer is a different one from the rest (Beer reborn)
This print ad, developed by Bernstein, Werbeagentur, Bremen, features the process of rebirth of the beer in colorful but disgusting way. Copyranter in the guise of Animal New York feels that this disgusting ad should have been aborted as soon as it was conceived.
CREDITS
Advertising Agency: Bernstein Werbeagentur, Bremen, Germany
Chief Creative Officer: Tom Schardt
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Art Director: Carina Wenzel
Designer: Melanie Blaschke
Photographer: litho Niemann + M. Steggemann GmbH
Via: Ads of the World and Animal New York
