BeatYourRisk.com: Is your heart threatened?

Dr Prem Digital Healthcare Marketing

This is sort of perplexing television advertisement to promote a website called BeatYourRisk.com during Super Bowl. The advertisement is showing a man representing heart being badly hit by person representing disorder such as high blood pressure, overweight, diabetes and high cholesterol. While the ad proceeds it reflects that it is an advertisement of a product that keeps heart in good health but the ad finally directs viewers to a website to find information about how to keep heart away from these disorders.

Dr Prem Web Design and Development

However, the advertisement is not that impressive and punching as it should have been. The advertisement is somewhat dramatic in its presentation and it even fails to provoke reactions among people. The portrayal of heart and disorders that affects heart seems to be somewhat vague and inappropriate.

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