This time, PETA, which is not new to novel advertising tactics, is on a more novel one. They use Bea Arthur, the star of TV series like âMaudeâ and âThe Golden Girls,â who died last April.
Bea Arthur was a staunch supporter of PETAâs initiatives against ‘factory farming techniques’. She was one of the earliest supporters of PETA from the entertainment world. The campaign presents her as a long-time PETA supporter and the ad voices its protest against ‘McCruelty’
The headline of the ad, which consists of a photograph of Bea Arthur reads- McCruelty. Itâs enough to make Bea Arthur roll over in her grave.
Via: Mediadecoder and 5 blogs before lunch
