Mercedes had launched this print advertisement Dubai to promote its new braking system. The advertisement aimed at establishing that the new braking system works so efficiently that it has no problem stopping stand still at will. Interestingly the advertisement is showing letters explaining the new system, however, the vital part is that it has used full stop after every word to highlight the product benefit.
The presentation of the idea is extremely simple and straight and it effectively outlines the benefit of the product. In addition, the idea of the advertisement was unquestionably remarkable with perfect execution. The copy itself boasts the braking system if read in continuity, ‘BAS PLUS: The most advanced passenger car braking system in the world’. The advertisement was created by JWT, Dubai, UAE.
Via Media Me
