Balay had launched this print advertisement campaign to promote its new range of ecological dishwashers. The campaign apparently aims at establishing how this product is eco-friendly that saves loads of electricity and water and helps removing contamination completely. The campaign boasts that besides cleaning dishes efficiently using less water and electricity it also works in favor of environment as well. However, the advertisements are showing people being trapped in the little dishwater while pronouncing the environment protection lexicon.
The presentation of the campaign is slightly confusing and despite stressing to find out clues that how people in the dishwasher justify the advertisement it is difficult to reach any logical conclusion. However, it may be interpreted as these people representing different are is some what closer actively or indicatively to water preservation. The text of the ad reads, ‘The new Balay Ecologyc dishwasher with half-load option. Leaves more than just your dishes clean’. The campaign was designed by TAPSA, Madrid, Spain.
Via Ads of the World
