Dr Prem Jagyasi and Team (C)

The marketing gurus of today have hit upon a novel idea to spread the message of their clients via new means which is through social networking sites like Facebook, Twitter etc. This marketing stunt, which is known as viral advertising […]

  Since we live in the world of advertisements, even Pepsi, the leading name in carbonated drinks cannot deny how important commercials are in making the drink more and more popular. So, is it just the glitz and glam of

The Super Bowl is watched every year, not just for the sport, but for the entire package of glitz, glamour, and strategy that it puts together. Fierce tensions play out between the athletes as well as their supporters, pop culture

Consumers are inclined to ignore commercials unless they are eye-catching, colorful or feature a famous celebrity. Another reason is to laugh at the absurdity of a commercial and what they deem is the advertiser’s failings. Some commercials completely miss their

Condoms are no more a taboo as they were 50 years back. Safe sex is no more an advice. It is a responsibility and now being treated as a habit. Advertisements have always played a major role in bringing awareness

  Although television advertisements and commercials are a great way of publicizing a product or a service, but the most important thing to consider is how these not-more-than-a-minute niche movies compel the public to buy the specific product for which

  World Wide Fund for Nature (WWF) is an organization dedicated to campaigning for conservation, restoration and support of our environment. It has released numerous hard-hitting campaigns that are inspiring and creative, with motivational messages to spearhead change. Through innovative

  The innovations of today’s media should have rendered black and white imagery obsolete. It is not the case as black and white themes have repeatedly emerged in ads, commercials and movies. Evidently, regardless of the passage of time, black

She may be nearing 40, but Kate Moss really doesn’t look like she is in the mood to step out of the limelight for someone 20 years her junior. Not only is the 38-year-old supermodel busier than ever, she is